The science of food product development for modern business follows a planned series of steps from initial item to after the commodities are on the shelf. Like other processes that follow the scientific method each step builds on the previous so an accurate picture of the item and its market are identified and addressed.
Testing of any item including food goes through a initial design and testing period. This is followed by feedback, revision and additional testing based on the feedback and information gathered. This process continues throughout the initial development and through product launch. If difficulties are encountered the chain should be stopped or slowed down until the problems are solved.
The first step is sketching out the initial ideas of the item along with market research on whether the product has a market and has customers that will buy it An outline of what the item is, what will be required to produce it and rough cost estimates are made. In addition, marketing research is done to see if there is a viable market that can afford your new product. If a potential market that can pay for your product is available you move on to the next step.
Regulations for producing your food along with initial package design and workflow are written up. Some of the foodstuffs are produced and brought to test groups for feedback and impressions. Feedback good and bad are recorded for the next step in the process.
The data from the first sets of information should be analyzed to refine your foodstuff and set up a second set of studies based on the results. As a example there may be a group of spices that people may prefer on a new potato chip. A second study can be done to see if people pick item a or b and the reasons for that choice. This provides data for the next step in the process which is larger studies on the choices selected.
The next level of testing traditionally has a larger sample and may include testing outside of the new product itself. This stage is to both determine the best combination to deliver and to also assess the perceptions people have about the food or the company that produces it. This allows factors that may not have been considered during the first series of tests to be entertained and handled.
The final stage after the data is gathered and analyzed is the prelaunch and final launch stage where the new item is introduced to stores and the public at large. Publicity campaigns are launched before the event and additional information is gathered through this stage and all along the lifespan of the product. Future changes and add on products can be developed as long as information is constantly gathered on the first item and spin-offs.
While creating a new food is an art food product development is very much a science with testable steps and feedback mechanism. Following a process of test and feedback increases the chance that a new item will make sales. Then when a successful item is released the chain can be repeated to find additional items and customers.
Testing of any item including food goes through a initial design and testing period. This is followed by feedback, revision and additional testing based on the feedback and information gathered. This process continues throughout the initial development and through product launch. If difficulties are encountered the chain should be stopped or slowed down until the problems are solved.
The first step is sketching out the initial ideas of the item along with market research on whether the product has a market and has customers that will buy it An outline of what the item is, what will be required to produce it and rough cost estimates are made. In addition, marketing research is done to see if there is a viable market that can afford your new product. If a potential market that can pay for your product is available you move on to the next step.
Regulations for producing your food along with initial package design and workflow are written up. Some of the foodstuffs are produced and brought to test groups for feedback and impressions. Feedback good and bad are recorded for the next step in the process.
The data from the first sets of information should be analyzed to refine your foodstuff and set up a second set of studies based on the results. As a example there may be a group of spices that people may prefer on a new potato chip. A second study can be done to see if people pick item a or b and the reasons for that choice. This provides data for the next step in the process which is larger studies on the choices selected.
The next level of testing traditionally has a larger sample and may include testing outside of the new product itself. This stage is to both determine the best combination to deliver and to also assess the perceptions people have about the food or the company that produces it. This allows factors that may not have been considered during the first series of tests to be entertained and handled.
The final stage after the data is gathered and analyzed is the prelaunch and final launch stage where the new item is introduced to stores and the public at large. Publicity campaigns are launched before the event and additional information is gathered through this stage and all along the lifespan of the product. Future changes and add on products can be developed as long as information is constantly gathered on the first item and spin-offs.
While creating a new food is an art food product development is very much a science with testable steps and feedback mechanism. Following a process of test and feedback increases the chance that a new item will make sales. Then when a successful item is released the chain can be repeated to find additional items and customers.
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